Privacy Policy

Rescue Plumbing & HVAC Services ("Rescue," "we," "us," or "our") is a family-owned licensed plumbing and HVAC contractor headquartered in Haledon, New Jersey. We respect your privacy and take the handling of your personal information seriously. This Privacy Policy explains what information we collect when you call our dispatch line, fill out a form on rescueplumbingandhvac.com, request a quote, schedule a service, or interact with our advertising on Google, Facebook, or Instagram, and how we use, share, and protect that information.

By using our website, calling our office, texting our line, submitting a form, or scheduling service with us, you agree to the practices described in this policy. If you do not agree, please do not use our website or services.

1. Information We Collect

Information you give us directly

When you contact Rescue, we typically collect the information you choose to share with us. This includes:

• Your full name
• Service address (where the work needs to be performed)
• Mailing or billing address, if different
• Phone number (mobile and landline)
• Email address
• Description of the plumbing or HVAC issue you are calling about, including photos or video you choose to send via text or email
• Property type (single-family, multi-family, commercial, rental)
• Payment information when you pay for service (processed by our payment processor — see Section 3)
• Any preferences you share (e.g., preferred appointment window, gate codes, pet warnings)

Information collected automatically

When you visit our website, our hosting platform and analytics tools automatically log certain technical information, including your IP address, the browser and device type you are using, the pages you visit, the time spent on each page, the website you came from (referrer), and general location data inferred from your IP. We use cookies and similar tracking technologies to support these analytics — see Section 6 for details.

Information from advertising platforms

If you reach us through a paid advertisement on Google, Facebook, or Instagram, the advertising platform may share with us the campaign or ad you clicked, your general location, and aggregated demographic information. If you submit a Meta lead form, Meta will also pass us the contact details you entered into that form (typically name, phone, and email).

2. How We Use Your Information

We use the information you provide and the information we collect for the following business purposes:

• Schedule and dispatch service. Your name, address, and phone number are entered into our internal dispatch software so we can route the closest technician and call you with an accurate ETA.
• Diagnose and quote work. The descriptions and photos you send help our technicians arrive prepared with the right parts and equipment.
• Confirm appointments and send updates. We may text you to confirm an appointment, share a tech-on-the-way message with the technician's name, and follow up after the visit.
• Process payment and bookkeeping. We use trusted payment processors to charge for completed work. We retain invoice records as required by New Jersey tax and contractor law.
• Provide warranty service and maintenance reminders. If you are on our maintenance club or under warranty, we use your records to schedule the visits you have already paid for.
• Marketing. With your consent (express or implied through your prior service), we may send occasional emails or SMS messages about seasonal offers, maintenance reminders, or service tips. You can opt out of marketing messages at any time — see Section 8.
• Improve our service and website. Aggregate analytics help us understand which pages and offers are most useful so we can keep improving.
• Comply with the law. We will share information when required by court order, government request, or to protect the safety of our team and customers.

3. How We Share Information

We do not sell your personal information. Ever. Rescue does not, has not, and will not sell, rent, or trade your name, contact information, or service history to third parties for their own marketing purposes.

We share information only with the following categories of trusted partners, and only to the extent needed to deliver service to you:

• Internal dispatch and field-service software. We use industry-standard contractor software to manage jobs, schedules, invoices, and customer history.
• Payment processors. Card payments are processed by Stripe and/or Square. We do not store full credit card numbers on our own servers — that data lives with the processor under PCI-DSS compliance.
• SMS and email service providers. Confirmation texts, appointment reminders, and email receipts are delivered through third-party messaging providers under standard data-processing agreements.
• Insurance carriers and warranty providers. If your job is covered under a home warranty, manufacturer warranty, or insurance claim, we will share the information needed to process that claim.
• Subcontractors and licensed partners. On rare jobs that require a specialty trade (e.g., excavation, sewer-line replacement that requires permits beyond our scope), we may share your address and project details with a licensed partner. We vet partners and require them to keep customer data confidential.
• Legal and regulatory. We share information when required by subpoena, court order, government audit, or to defend a legal claim.

4. Cookies & Tracking

Our website uses cookies and similar tracking technologies to understand how visitors interact with our pages and to attribute leads back to the marketing channel that sent them. The main tools we use are:

• Google Analytics 4. Tracks page views, session duration, traffic source, and similar usage data. Google Analytics is configured with IP-anonymization where supported.
• Meta (Facebook) Pixel. Helps us measure the effectiveness of Facebook and Instagram ads and show relevant offers to people who have visited our site. The Meta Pixel may set cookies on your device that allow Meta to recognize you across websites in its network.
• Google Business Profile attribution. When you click "Call" or "Website" from our Google Business Profile listing, Google passes us aggregate attribution data (no personal identifiers).
• Call-tracking numbers. Some of our ads display call-tracking phone numbers that forward to (866) 737-2830. The forwarding service records the calling number, the ad source, and the call duration so we can measure which channels drive real customers.

You can disable cookies through your browser's settings. You can opt out of Google Analytics with the Google Analytics opt-out browser add-on. You can manage Meta's tracking through your Facebook ad-preferences page or by using the Digital Advertising Alliance opt-out at youradchoices.com.

5. Your Rights

Although Rescue is a New Jersey small business and not subject to California's CCPA or Europe's GDPR, we extend the spirit of those laws to every customer. You have the right to:

• Access the personal information we hold about you. Email us and we will send you a copy of your customer record within 30 days.
• Correct any information that is inaccurate or out-of-date.
• Delete your information. We will remove your record from active marketing systems within 14 days. Note: invoice and tax records must be retained under New Jersey law for the period required by the state, after which they are purged.
• Opt out of marketing emails or SMS at any time (see Section 8).
• Request a list of the categories of third parties we share information with — that list is in Section 3.

To exercise any of these rights, email info@rescuePlumbingandHvac.com with the subject line "Privacy Request" or call our office at (866) 737-2830.

6. SMS Marketing & TCPA Compliance

If you have given Rescue your mobile number — by submitting a form, calling our office, or checking the SMS opt-in box on a quote form — you consent to receive transactional and marketing text messages from Rescue at that number. Message frequency varies. Message and data rates may apply.

You can stop receiving marketing texts at any time by replying STOP to any of our messages. You will receive a one-time confirmation that you have been unsubscribed. You can text HELP for support, or contact us directly at (866) 737-2830.

We do not share your mobile number with third-party advertisers. We do not sell SMS subscriber lists. Even after you opt out of marketing messages, we may still send you transactional messages directly related to a service you have scheduled (such as a tech-on-the-way text or an appointment confirmation), because those are necessary to deliver the service you requested.

7. Children's Privacy

Rescue's services and marketing are intended for adult homeowners, property managers, landlords, and commercial-property decision-makers. We do not knowingly collect personal information from anyone under 18. If you believe a child has submitted information through our website, please contact us and we will delete the record.

8. Data Security

We protect customer information through a combination of technical, administrative, and physical safeguards: encrypted transmission (HTTPS) of all data submitted through the website, password-protected access to our dispatch software, role-based permissions so that only the staff who need a record can see it, and a clean-desk policy in our Haledon office. No system is perfectly secure, but we treat your information the way we would want our own family's information treated.

9. Updates to This Policy

We may update this Privacy Policy from time to time as our practices evolve, as the law changes, or as we add new tools. When we do, we will update the "Last updated" date at the top of this page. Material changes (anything that meaningfully affects how your information is used) will also be communicated through a notice on our homepage for at least 30 days. We encourage you to revisit this page periodically.

10. Contact Us About Privacy

Questions, requests, or concerns about this Privacy Policy? Reach us through any of the following:

• Email: info@rescuePlumbingandHvac.com (subject line: "Privacy Request")
• Phone: (866) 737-2830
• Mail: Rescue Plumbing & HVAC Services, Attn: Privacy, 2 John St, Haledon, NJ 07508

We aim to respond to every privacy inquiry within five business days.